From the hustle bustle of the Square 2 Mall during lunch hour, one cannot miss the blatant yellow signage “OLDTOWN WHITE COFFEE” at its café entrance. Its calm demeanour presence of nostalgic memories seems to linger in the air as the patrons were busy queuing up for the lunch chow down. 

OLDTOWN WHITE COFFEE has turned “halal” in Singapore, a month ago. “We strive to ensure the strictest guidelines are enforced when it comes to providing halal-certified food and beverages to our Muslim patrons…” -spells out their integrity on Halal certification.

There are 8 outlets of OLDTOWN WHITE COFFEE cafes in Singapore, and that adds to the boastful total of 202 outlets in Malaysia, 11 outlets in Indonesia, and 4 outlets in China, as of today.

Their instant coffee products are sold all over the world such as Hong Kong, Singapore, Taiwan, United States of America, Canada, Indonesia, Philippines, Thailand, Brunei, United Kingdom, Australia and China.

OLDTOWN WHITE COFFEE has also won many awards and accolades. Among them are the International Franchisor of the Year 2011 which was conferred by the Franchising & Licensing Association of Singapore for outstanding system and concept in the area of franchising. The other, more recently was the double win of Franchisor of the Year 2012 and International Franchisor of the Year 2012 conferred by the Malaysian Franchise Association, for system and growth into the international markets.

OLDTOWN WHITE COFFEE synonym with the “kopitiam” (a fusion of Malay and Chinese word: “Kopi” in Malay meant “coffee” and “Tiam” is Chinese dialect word for “shop”) that serves the old styled local breakfast of half-boiled eggs, toasted bread with kaya spread and delightful robust coffee in the early morning days. Now these are being served everywhere throughout the whole day.

“Kopitiams” are favourite haunts for Singaporeans and Malaysians alike to take time out to engage in simple pleasures of conversational updates, gossips and chill-out time with family, friends and loved ones. This goes well with their favourite motto- “Where life is happy because we take our time.”

That itself is a message to encourage living life from a slower pace, indulging in its every moments with much happiness, love and passion. Taking time to savour life’s every fleeting seconds in enjoyment.

Their “famed” signature white coffee originated from Ipoh is what sets them apart from their competitors. White coffee in this entity does not mean the white as in colour visual aspect. But mainly due to ‘their proprietary roasting process and special recipe.’

Upon entering this bustling branch, one would expect the quaint old rickety stools with white round marble tables and a waft of freshly roasted coffee beans with fresh aroma of bread being baked in the kitchen as a norm in a “kopitiam” décor. But none of that is present.

A modern café look with sleek white clean decor that perks up the restless eyes. OLDTOWN WHITE COFFEE has successfully merged the old and new together to create a vibrant splash of freshness in its own unique way. Both old and new crowd will be welcomed by their wooden “kopitiam” style bar chairs and tables, classic sleek arm chairs and not forgetting the diner styled benches with flashy red leathery cushion.

Its brightly lit ambience also adds up to the modern touch for this newly revamped brand. Patrons are busy indulging in their favourite OLDTOWN WHITE COFFEE signature dishes; Malaysian’s well known street fare (mostly originating in Ipoh).

 

Clockwise (from top right hand corner): OLDTOWN Ipoh Chicken Hor Fun, Supreme Curry Mee, OLDTOWN Asam Laksa and Supreme Nasi Lemak.